We recently ran a survey with superintendents to better understand where time is actually going on the property.

Here’s what it came down to:

On average, superintendents feel they’re losing 10–15 hours a week across their team.

Here’s what that looks like day to day:

Rework because something wasn’t clear the first time. The team not being fully on the same page. Searching for past photos, notes, or documentation. Trying to locate infrastructure like valves, heads, or lines.

And a lot of other small things that don’t seem like a big deal on their own.

They’re constant, easy to brush off, and part of the routine. You deal with it, fix it, move on.

But they stack.

Over a week, over a season, that’s where a significant amount of time disappears.

One thing that stood out looking through these results:

We don’t have a data problem in the industry.

If anything, we have more information than we know what to do with. Moisture data, playability, plant health, metabolic trackers, weather analysis, drone technologies, etc.

Where things break down is how information actually moves across the property and through the team.

Everything we do is tied to a location.

Where something was noticed. Where work was done. Where that member complained. Where you sent someone that morning.

That location is the context.

Without it, information loses most of its value.

But in reality, that context is lost all the time.

It gets passed around in pieces.

A text message. A screenshot. A quick conversation. Something sitting in your camera roll from a few weeks ago.

It works in the moment.

But it doesn’t hold.

So when you come back to something, you’re not picking up where you left off.

You’re figuring it out again.

Another thing that came up in our survey:

Most superintendents felt they would lose at least 10% of their property knowledge if a key staff member left...

That’s not just information. That’s experience.

What’s been tried. What actually worked. What didn’t. Where that valve actually exists.

A lot of this information still lives in people’s heads.

And when they leave, it leaves with them.

There’s no lack of effort on our golf courses.

Crews work hard, but the system around the work is still messy.

The shift is pretty simple:

Tie communication directly to the property itself.

When notes, photos, tasks, and history are all connected to a location, things stop getting lost, and communication becomes effortless.

That’s what we’re building with Turfile.

A simple way to keep everything and everyone connected.

One map as the single source of truth.